CheapCaribbean.com Personas, Infographics & Customer Journeys
Ideally a project will have a research phase where you can identify key Personas and design / develop content based on those Personas. I was lucky enough at CheapCaribbean.com to be in charge of taking a chunk of data about each persona captured over months of online testing and create visuals for the office, our crew and leadership. These were hung all over the office to make sure we had them in our heads when working on marketing content, email campaigns etc. Creating Customer Journey Maps, Individual Personas and a giant printed Infographic.
3 / 9 Individual Personas
Customer Journey Maps
A customer journey map is a crucial tool in UX design because it visually represents the customer’s experience with a product or service, and since Designers are very visual creatures, why not present key data this way for retention?
We wanted to understand -how customers found us, through the whole search to booking a trip and finally post trip - “Retention.” Let’s keep the customer coming back!
Giant Customer Journey Infographic
This was really fun for me. To create a GIANT wall size Customer Journey that shows the complete process and what are the “Pain Points” we were trying to solve and what are the “Opportunities?”
This carried a lot of weight in our roadmaps and planning with marketing and development about how we can simplify and streamline our process.